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Destiny USA & Pyramid Shopping Centers

Pyramid’s 12 large shopping property websites, including Syracuse mega-mall Destiny USA, were due for a visual and functional refresh. Built with flexibility in by mind leveraging a multi-brand design system, these sites continue to grow in support of new marketing ventures specific to each mall.

Destiny USA & it's sibling malls, such as Crossgates Center & Walden Galleria, are the behemoths of Northeastern US shopping center scene.

Destiny USA & it's sibling malls, such as Crossgates Center & Walden Galleria, are the behemoths of Northeastern US shopping center scene.

These sites see tens of thousands of visitors monthly, looking for anything as simple as the mall hours, down to the most niche of tenant sales on offer.

Managing the data was a huge challenge. Between the twelve new websites, hundreds of shopping center tenants were at play.

Managing the data was a huge challenge. Between the twelve new websites, hundreds of shopping center tenants were at play.

Launching with any inaccurate data would mean frustrated mall visitors, which meant frustrated mall tenants. It was vital to get it right the first time.

The sites' success continues to depend on their versatility; they faithfully represent the sales, events, and giveaways of companies big & small.

The sites' success continues to depend on their versatility; they faithfully represent the sales, events, and giveaways of companies big & small.

Not to mention, the sites continue to improve. When one mall develops a new method of digital outreach, all the other malls get it. I call that a win-win for all.